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A Very Merry Mailbox: How to Send Business Holiday Cards Clients and Customers Love

Posted by Alayna Frankenberry on Sep 18, 2017

The holidays are all about expressing gratitude, so there's no better time to thank your customers and clients for their continued loyalty. Holiday rewards and gifts to clients can set your business and brand apart from the competition. While gifts may not be a part of your company's yearly traditions, there's one thing that should be—sending holiday cards to clients and customers. 

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Topics: Direct mail, Holiday Mail

How to Create Direct Mail That Converts

Posted by Alayna Frankenberry on Jul 10, 2017

In our increasingly digitized world, there’s a reason why so many successful brands still deliver direct mail marketing campaigns: because they work. Here are just a few of the reasons why:

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Topics: Direct mail, variable data printing, Direct Mail ROI

Intelligent Mail Barcodes: What They Are and Why They Matter

Posted by Alayna Frankenberry on Jun 9, 2017

You’ve already seen Intelligent Mail barcodes. Whether you work in the printing and mailing  industry, or simply receive mail at home, an Intelligent Mail barcode has passed through your hands. To many people, these codes may just look like a series of black lines, but there’s much more to the coding system than meets the eye. What exactly is Intelligent Mail barcoding and how can businesses make the most of it? Read on to find out.

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Topics: Direct mail, USPS, Intelligent Mail

See Into Your Mailbox’s Future With USPS Informed Delivery

Posted by Alayna Frankenberry on Apr 27, 2017

What will you find in your mailbox tomorrow? You don’t need a crystal ball to know the answer. Now, USPS is pulling back the curtain to allow recipients a sneak preview of their mail before it arrives. Informed Delivery, the new post office tracking service, will change the way we receive mail—and the way direct mail marketers send it. Here’s what you need to know and how to benefit from Informed Delivery.

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Topics: Direct mail, USPS, Mailing and Shipping News

How to Save Time, Money, and Stress on Your Next Marketing Campaign

Posted by Alayna Frankenberry on Dec 9, 2016

 How much did you enjoy creating and delivering your last marketing campaign? While you may have loved its results, the process itself was likely less than delightful. Epic email chains of edits and approvals, learning and unlearning multiple digital tools, negotiating with printing and shipping companies—sometimes getting a simple message in front of the right customer takes weeks of frustrating work.

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Topics: Direct mail, Direct Mail ROI

Eight Insider Tips for Personalizing Direct Mail

Posted by Rory J. Thompson on Aug 17, 2016

In the late 1800s, American writer Mark Twain was reported to be in ill health, or possibly even dead. Tracked down by a reporter, Twain was found to be in fine shape and subsequently quoted as saying, “The reports of my death are greatly exaggerated.” The same can be said these days about the state of direct mail. While some naysayers and technologists deride the use of direct mail marketing campaigns as a throwback to a less technologically-savvy era, those with experience in the field know better. Direct mail works, and personalized direct mail works even better in the 21st century.

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Topics: personalization, Direct mail