As a marketing executive, your focus is on the content of your marketing materials. You want a direct mail campaign that grabs the attention of your recipients—and produces results. But you also need to watch what you spend.
In a world of emails, texts, and social media posts, people still look forward to checking what's in their physical mailbox each day. Approximately 41% of Americans, in fact. And not just older folks—those under 30 feel the same way. Research shows only about 6% of people discard mail without opening it.
Topics: Direct mail
According to the National Center for Charitable Statistics, there are more than 1.5 million nonprofit organizations registered in the U.S. alone. When it comes to making donations, individual donors have a limited budget and an almost unlimited number of options. Creating and sustaining a healthy donor base requires innovative strategies, and leading nonprofit marketers are rising to the challenge.
Do you remember the last three QR codes you scanned? If you're shaking your head, don't worry—you're not alone. For awhile it's seemed like QR codes might just be another tech fad. While users and marketers alike first loved the codes and the world of digital possibilities they offered, interest slowly waned. Bring up the topic with your marketing team and you might hear the phrase, "Do people still use QR codes?"
The few extra steps it took to download and use scanning apps created a snag in usability. Like Palm Pilots and beepers, QR code popularity seemed destined to fade into tech obscurity. Then, on September 19, 2017 everything changed.
The holidays are all about expressing gratitude, so there's no better time to thank your customers and clients for their continued loyalty. Holiday rewards and gifts to clients can set your business and brand apart from the competition. While gifts may not be a part of your company's yearly traditions, there's one thing that should be—sending holiday cards to clients and customers.
In our increasingly digitized world, there’s a reason why so many successful brands still deliver direct mail marketing campaigns: because they work. Here are just a few of the reasons why:
You’ve already seen Intelligent Mail barcodes. Whether you work in the printing and mailing industry, or simply receive mail at home, an Intelligent Mail barcode has passed through your hands. To many people, these codes may just look like a series of black lines, but there’s much more to the coding system than meets the eye. What exactly is Intelligent Mail barcoding and how can businesses make the most of it? Read on to find out.
What will you find in your mailbox tomorrow? You don’t need a crystal ball to know the answer. Now, USPS is pulling back the curtain to allow recipients a sneak preview of their mail before it arrives. Informed Delivery, the new post office tracking service, will change the way we receive mail—and the way direct mail marketers send it. Here’s what you need to know and how to benefit from Informed Delivery.
Today, brands play a bigger role in our lives than ever before. They’re texting us, tweeting us, and occasionally even insulting us. The ways brands interact with consumers has evolved, and so have shoppers’ expectations. Consumers have come to expect a higher level of personalization during the buyer’s journey. Direct mail marketing is no exception. Smart direct marketers are rising to meet (and surpass) those expectations with the help of variable data printing.
What separates a good company from a great one? In a word, people. Even in a world driven by technology and commodity pricing, the most successful companies realize that their greatest asset lies in their workforce. That’s why employee tenure is one the most effective ways to evaluate the quality of a business. Some of benefits of highly tenured employees are obvious, while others may not be as apparent.
Topics: employee tenure