11 Ways to Personalize Your Direct Mail Marketing Campaign

Posted by David Kindervater on Jul 10, 2018

When it comes to your next direct mail marketing campaign, you will likely face many challenges. Design and copywriting. Postal regulations. List selection. And that's just the start. One particularly perplexing problem involves personalizing your direct mail, especially when you have a large number of printed materials to churn out as quickly as possible.

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Topics: personalization, Direct mail, Direct Mail ROI, direct mail services

How to Use Direct Mailing Services to Reach Your Target Audience

Posted by David Kindervater on Jul 5, 2018

Marketers are drawn to the trends of online advertising. Nearly $204 billion were spent on digital advertising in 2017. That number could rise to almost $330 billion by 2021, with search advertising being the most effective and promising.

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Topics: Direct mail, Direct Mail ROI, direct mail services, mass mailing service, mailing services

How Postal Optimization Saves Money and Meets Direct Mail Deadlines

Posted by David Kindervater on Jun 19, 2018

As a marketing executive, your focus is on the content of your marketing materials. You want a direct mail campaign that grabs the attention of your recipients—and produces results. But you also need to watch what you spend.

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Topics: Direct mail, USPS, Intelligent Mail, Direct Mail ROI, postal optimization

How to Optimize Your Direct Mail Letter

Posted by David Kindervater on Apr 17, 2018

In a world of emails, texts, and social media posts, people still look forward to checking what's in their physical mailbox each day. Approximately 41% of Americans, in fact. And not just older folks—those under 30 feel the same way. Research shows only about 6% of people discard mail without opening it.

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Topics: Direct mail

5 Ways Nonprofit Marketers Can Delight Donors

Posted by Alayna Frankenberry on Feb 1, 2018

According to the National Center for Charitable Statistics, there are more than 1.5 million nonprofit organizations registered in the U.S. alone. When it comes to making donations, individual donors have a limited budget and an almost unlimited number of options. Creating and sustaining a healthy donor base requires innovative strategies, and leading nonprofit marketers are rising to the challenge. 

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Topics: Direct mail, nonprofit marketing

QR Code Popularity is Changing: What Direct Mail Marketers Need to Know

Posted by Alayna Frankenberry on Oct 25, 2017

Do you remember the last three QR codes you scanned? If you're shaking your head, don't worry—you're not alone. For awhile it's seemed like QR codes might just be another tech fad. While users and marketers alike first loved the codes and the world of digital possibilities they offered, interest slowly waned. Bring up the topic with your marketing team and you might hear the phrase, "Do people still use QR codes?"

The few extra steps it took to download and use scanning apps created a snag in usability. Like Palm Pilots and beepers, QR code popularity seemed destined to fade into tech obscurity. Then, on September 19, 2017 everything changed.

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Topics: Direct mail, Direct Mail ROI

A Very Merry Mailbox: How to Send Business Holiday Cards Clients and Customers Love

Posted by Alayna Frankenberry on Sep 18, 2017

The holidays are all about expressing gratitude, so there's no better time to thank your customers and clients for their continued loyalty. Holiday rewards and gifts to clients can set your business and brand apart from the competition. While gifts may not be a part of your company's yearly traditions, there's one thing that should be—sending holiday cards to clients and customers. 

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Topics: Direct mail, Holiday Mail

How to Create Direct Mail That Converts

Posted by Alayna Frankenberry on Jul 10, 2017

In our increasingly digitized world, there’s a reason why so many successful brands still deliver direct mail marketing campaigns: because they work. Here are just a few of the reasons why:

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Topics: Direct mail, variable data printing, Direct Mail ROI

Intelligent Mail Barcodes: What They Are and Why They Matter

Posted by Alayna Frankenberry on Jun 9, 2017

You’ve already seen Intelligent Mail barcodes. Whether you work in the printing and mailing  industry, or simply receive mail at home, an Intelligent Mail barcode has passed through your hands. To many people, these codes may just look like a series of black lines, but there’s much more to the coding system than meets the eye. What exactly is Intelligent Mail barcoding and how can businesses make the most of it? Read on to find out.

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Topics: Direct mail, USPS, Intelligent Mail

See Into Your Mailbox’s Future With USPS Informed Delivery

Posted by Alayna Frankenberry on Apr 27, 2017

What will you find in your mailbox tomorrow? You don’t need a crystal ball to know the answer. Now, USPS is pulling back the curtain to allow recipients a sneak preview of their mail before it arrives. Informed Delivery, the new post office tracking service, will change the way we receive mail—and the way direct mail marketers send it. Here’s what you need to know and how to benefit from Informed Delivery.

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Topics: Direct mail, USPS, Mailing and Shipping News