Rory J. Thompson

Recent Posts

Eight Insider Tips for Personalizing Direct Mail

Posted by Rory J. Thompson on Aug 17, 2016

In the late 1800s, American writer Mark Twain was reported to be in ill health, or possibly even dead. Tracked down by a reporter, Twain was found to be in fine shape and subsequently quoted as saying, “The reports of my death are greatly exaggerated.” The same can be said these days about the state of direct mail. While some naysayers and technologists deride the use of direct mail marketing campaigns as a throwback to a less technologically-savvy era, those with experience in the field know better. Direct mail works, and personalized direct mail works even better in the 21st century.

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Topics: personalization, Direct mail

The Evolution – and Value of – Personalized Direct Mail

Posted by Rory J. Thompson on Jul 25, 2016

It wasn’t too long ago that personalized direct mail – a piece of mail specifically addressed to, and aimed at, the recipient – was the “new thing” in direct marketing services. It enjoyed a surge of popularity for a time, but rising postal rates, along with the advent of digital ad channels, stunted its growth. However, with the addition of both multi-channel and omni-channel sales efforts, personalized direct mail -- being helped along by carefully targeted marketing efforts -- is evolving into a better version of itself.

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Topics: personalization