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11 Ways to Personalize Your Direct Mail Marketing Campaign

Posted by David Kindervater on Jul 10, 2018

When it comes to your next direct mail marketing campaign, you will likely face many challenges. Design and copywriting. Postal regulations. List selection. And that's just the start. One particularly perplexing problem involves personalizing your direct mail, especially when you have a large number of printed materials to churn out as quickly as possible.

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Topics: personalization, Direct mail, Direct Mail ROI, direct mail services

How to Use Direct Mailing Services to Reach Your Target Audience

Posted by David Kindervater on Jul 5, 2018

Marketers are drawn to the trends of online advertising. Nearly $204 billion were spent on digital advertising in 2017. That number could rise to almost $330 billion by 2021, with search advertising being the most effective and promising.

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Topics: Direct mail, Direct Mail ROI, direct mail services, mass mailing service, mailing services

How Postal Optimization Saves Money and Meets Direct Mail Deadlines

Posted by David Kindervater on Jun 19, 2018

As a marketing executive, your focus is on the content of your marketing materials. You want a direct mail campaign that grabs the attention of your recipients—and produces results. But you also need to watch what you spend.

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Topics: Direct mail, USPS, Intelligent Mail, Direct Mail ROI, postal optimization

QR Code Popularity is Changing: What Direct Mail Marketers Need to Know

Posted by Alayna Frankenberry on Oct 25, 2017

Do you remember the last three QR codes you scanned? If you're shaking your head, don't worry—you're not alone. For awhile it's seemed like QR codes might just be another tech fad. While users and marketers alike first loved the codes and the world of digital possibilities they offered, interest slowly waned. Bring up the topic with your marketing team and you might hear the phrase, "Do people still use QR codes?"

The few extra steps it took to download and use scanning apps created a snag in usability. Like Palm Pilots and beepers, QR code popularity seemed destined to fade into tech obscurity. Then, on September 19, 2017 everything changed.

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Topics: Direct mail, Direct Mail ROI

How to Create Direct Mail That Converts

Posted by Alayna Frankenberry on Jul 10, 2017

In our increasingly digitized world, there’s a reason why so many successful brands still deliver direct mail marketing campaigns: because they work. Here are just a few of the reasons why:

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Topics: Direct mail, variable data printing, Direct Mail ROI

Why Direct Mail Marketers Love Variable Data Printing

Posted by Alayna Frankenberry on Mar 9, 2017

Today, brands play a bigger role in our lives than ever before. They’re texting us, tweeting us, and occasionally even insulting us. The ways brands interact with consumers has evolved, and so have shoppers’ expectations. Consumers have come to expect a higher level of personalization during the buyer’s journey. Direct mail marketing is no exception. Smart direct marketers are rising to meet (and surpass) those expectations with the help of variable data printing.

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Topics: variable data printing, Direct Mail ROI

How to Save Time, Money, and Stress on Your Next Marketing Campaign

Posted by Alayna Frankenberry on Dec 9, 2016

 How much did you enjoy creating and delivering your last marketing campaign? While you may have loved its results, the process itself was likely less than delightful. Epic email chains of edits and approvals, learning and unlearning multiple digital tools, negotiating with printing and shipping companies—sometimes getting a simple message in front of the right customer takes weeks of frustrating work.

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Topics: Direct mail, Direct Mail ROI