QR Code Popularity is Changing: What Direct Mail Marketers Need to Know

Posted by Alayna Frankenberry on Oct 25, 2017

Do you remember the last three QR codes you scanned? If you're shaking your head, don't worry—you're not alone. For awhile it's seemed like QR codes might just be another tech fad. While users and marketers alike first loved the codes and the world of digital possibilities they offered, interest slowly waned. Bring up the topic with your marketing team and you might hear the phrase, "Do people still use QR codes?"

The few extra steps it took to download and use scanning apps created a snag in usability. Like Palm Pilots and beepers, QR code popularity seemed destined to fade into tech obscurity. Then, on September 19, 2017 everything changed.

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Topics: Direct mail, Direct Mail ROI

How to Create Direct Mail That Converts

Posted by Alayna Frankenberry on Jul 10, 2017

In our increasingly digitized world, there’s a reason why so many successful brands still deliver direct mail marketing campaigns: because they work. Here are just a few of the reasons why:

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Topics: Direct mail, variable data printing, Direct Mail ROI

Why Direct Mail Marketers Love Variable Data Printing

Posted by Alayna Frankenberry on Mar 9, 2017

Today, brands play a bigger role in our lives than ever before. They’re texting us, tweeting us, and occasionally even insulting us. The ways brands interact with consumers has evolved, and so have shoppers’ expectations. Consumers have come to expect a higher level of personalization during the buyer’s journey. Direct mail marketing is no exception. Smart direct marketers are rising to meet (and surpass) those expectations with the help of variable data printing.

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Topics: variable data printing, Direct Mail ROI

How to Save Time, Money, and Stress on Your Next Marketing Campaign

Posted by Alayna Frankenberry on Dec 9, 2016

 How much did you enjoy creating and delivering your last marketing campaign? While you may have loved its results, the process itself was likely less than delightful. Epic email chains of edits and approvals, learning and unlearning multiple digital tools, negotiating with printing and shipping companies—sometimes getting a simple message in front of the right customer takes weeks of frustrating work.

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Topics: Direct mail, Direct Mail ROI