When it comes to your next direct mail marketing campaign, you will likely face many challenges. Design and copywriting. Postal regulations. List selection. And that's just the start. One particularly perplexing problem involves personalizing your direct mail, especially when you have a large number of printed materials to churn out as quickly as possible.
Marketers are drawn to the trends of online advertising. Nearly $204 billion were spent on digital advertising in 2017. That number could rise to almost $330 billion by 2021, with search advertising being the most effective and promising.
As a marketing executive, your focus is on the content of your marketing materials. You want a direct mail campaign that grabs the attention of your recipients—and produces results. But you also need to watch what you spend.
In a world of emails, texts, and social media posts, people still look forward to checking what's in their physical mailbox each day. Approximately 41% of Americans, in fact. And not just older folks—those under 30 feel the same way. Research shows only about 6% of people discard mail without opening it.
Topics: Direct mail