Direct Mail Marketing Services: 11 Secrets for Success

Posted by David Kindervater on Sep 4, 2018

Your goal with any direct mail advertising campaign is to get as many of your recipients as possible to not only open your marketing masterpiece, but to also act upon it as you intended. Here’s how you can sharpen your direct mail marketing skills in order to find success. Your efforts, combined with the direct mail marketing services of a team of professionals, will help you reach your goals.

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Topics: personalization, Direct mail, variable data printing, Intelligent Mail, Direct Mail ROI, direct mail services

How Postal Optimization Saves Money and Meets Direct Mail Deadlines

Posted by David Kindervater on Jun 19, 2018

As a marketing executive, your focus is on the content of your marketing materials. You want a direct mail campaign that grabs the attention of your recipients—and produces results. But you also need to watch what you spend.

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Topics: Direct mail, USPS, Intelligent Mail, Direct Mail ROI, postal optimization

Intelligent Mail Barcodes: What They Are and Why They Matter

Posted by Alayna Frankenberry on Jun 9, 2017

You’ve already seen Intelligent Mail barcodes. Whether you work in the printing and mailing  industry, or simply receive mail at home, an Intelligent Mail barcode has passed through your hands. To many people, these codes may just look like a series of black lines, but there’s much more to the coding system than meets the eye. What exactly is Intelligent Mail barcoding and how can businesses make the most of it? Read on to find out.

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Topics: Direct mail, USPS, Intelligent Mail