As a marketing executive, your focus is on the content of your marketing materials. You want a direct mail campaign that grabs the attention of your recipients—and produces results. But you also need to watch what you spend.
You’ve already seen Intelligent Mail barcodes. Whether you work in the printing and mailing industry, or simply receive mail at home, an Intelligent Mail barcode has passed through your hands. To many people, these codes may just look like a series of black lines, but there’s much more to the coding system than meets the eye. What exactly is Intelligent Mail barcoding and how can businesses make the most of it? Read on to find out.
What will you find in your mailbox tomorrow? You don’t need a crystal ball to know the answer. Now, USPS is pulling back the curtain to allow recipients a sneak preview of their mail before it arrives. Informed Delivery, the new post office tracking service, will change the way we receive mail—and the way direct mail marketers send it. Here’s what you need to know and how to benefit from Informed Delivery.