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Direct Mail Marketing Services: 11 Secrets for Success

Posted by David Kindervater on Sep 4, 2018

Your goal with any direct mail advertising campaign is to get as many of your recipients as possible to not only open your marketing masterpiece, but to also act upon it as you intended. Here’s how you can sharpen your direct mail marketing skills in order to find success. Your efforts, combined with the direct mail marketing services of a team of professionals, will help you reach your goals.

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Topics: personalization, Direct mail, variable data printing, Intelligent Mail, Direct Mail ROI, direct mail services

How to Create Direct Mail That Converts

Posted by Alayna Frankenberry on Jul 10, 2017

In our increasingly digitized world, there’s a reason why so many successful brands still deliver direct mail marketing campaigns: because they work. Here are just a few of the reasons why:

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Topics: Direct mail, variable data printing, Direct Mail ROI

Why Direct Mail Marketers Love Variable Data Printing

Posted by Alayna Frankenberry on Mar 9, 2017

Today, brands play a bigger role in our lives than ever before. They’re texting us, tweeting us, and occasionally even insulting us. The ways brands interact with consumers has evolved, and so have shoppers’ expectations. Consumers have come to expect a higher level of personalization during the buyer’s journey. Direct mail marketing is no exception. Smart direct marketers are rising to meet (and surpass) those expectations with the help of variable data printing.

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Topics: variable data printing, Direct Mail ROI